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#phytochallenge: let’s do this thing!

Nutrition & Wellbeing

Ready to challenge yourself, put your colour where your mouth is and have a bit of fun? #phytochallenge awaits …

Now is the season of falling leaves, colourful Easter eggs and a vibrant rainbow of fresh produce ready and raring to be enjoyed. It’s hard to think of a better time to invite colour into your life. Let’s get started!

What is it?

Throughout the month of April, the phytonutrient challenge – or #phytochallenge to those in the know – will engage, entertain and inform with quizzes, tasks, facts, snackable information and educational nuggets to put you in charge of colouring your life for wellbeing. The social media initiative, which will take place on Facebook , will challenge you with three exciting posts per week, to raise awareness and motivate you (and your customers) to brighten up your plates – and your life.

Easter time is colour time

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Take a look around. Easter is all about filling your life with colour – flowers, eggs and, of course, delicious Easter food. So set your creativity to high and join in the fun. You might be challenged to create, snap and post a meal featuring all five phytonutrient colours – yellow, red, green, white and purple. You could be asked to search a 180-degree landscape to uncover hidden produce. In addition to light-hearted games, #phytochallenge will also include quizzes to test your phytonutrient knowledge and informative content to help you better understand the topic.

To get you started, here are a few colourful phytonutrient facts:

  1. Red – Tomatoes are a source of vitamin C and the phytonutrient lycopene!

  2. Yellow – Yellow plants, such as marigold, deliver the phytonutrient lutein.

  3. Purple – Delicious purple berries contain the phytonutrient anthocyanin.

  4. Green – Love rosemary? Good news – it contains the phytonutrient rosmarinic acid, which supports normal liver function.

  5. White – Onions contain not only vitamin C, but also the phytonutrient quercetin.

Head over to Facebook to learn more, see what others are doing and discover the wonderful world of colour!

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