ACHIEVERS SPOTLIGHT

Roots of excellence

Nutrition & Wellbeing

How one man’s curiosity led to the development of a top food supplement

It was in China in the 1920s that Carl F. Rehnborg first developed a fascination for the relation between how and where people lived and the effect on their wellbeing. Carl noticed that those living in rural areas with fresher air and access to fresh produce were healthier than those residing in cities. He even noticed that the cows grazing in the countryside, consuming solely alfalfa and clear water, had shiny-looking coats and produced plenty of good-quality milk.

His insights into fresh fruits, vegetables and other plants, and their positive impact on health, led to his theory that plants must therefore contain certain elements that deliver such benefits. These elements were still yet to be discovered and identified, so at the time Carl referred to them as “associated food factors”. We now refer to these compounds as phytonutrients and know a lot more about which plants provide which types of phytonutrient .

In the late 1920s, Carl continued his research, quite rightly convinced that his discoveries could go a long way to supporting a balanced, nourishing diet and helping to boost one’s immunity against feeling run down. Some years later, his fascination and persistence paid off, as he developed a food supplement in the form of vitamin capsules and mineral tablets. The basis was an exclusive concentrate containing alfalfa, watercress and parsley. This supplement was launched onto the market in North America at a cost of USD 20 – or USD XX – hence the current name of leading food supplement NUTRILITETM DOUBLE XTM*.

Over the years, DOUBLE X has continued to be developed under the ethos of the NUTRILITE brand: best of nature, best of science. Its exact formula and packaging has changed several times in the past seven decades that it has been on the market. NUTRILITE has during this time become one of Europe’s most-trusted brands for food supplements and DOUBLE X has been rated as the world’s best-selling food supplement.*

This key product now bears over 30 permissible claims by law, having been analysed by the US Food and Drug Administration. One such claim is what the product’s founder believed from the start: DOUBLE X food supplement helps balance the diet by filling potential nutrient gaps.

You too can benefit from taking this high-quality product to support your intake of nutrients. Read more facts about DOUBLE X and tell your customers.

* Source: Euromonitor International Limited; retail value in RSP terms; all channels, 2016

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