ACHIEVERS SPOTLIGHT

Amway Home™ – How much do you know?

Home Care

The AMWAY HOME product line is proving a hit amongst ABOs and customers alike.

Find out why – and learn all you need to push your sales to the next level. The product line contains everyday laundry and cleaning products; but its strength lies in appealing strongly to conscientious consumers looking for a high-performing product that is also environmentally sustainable. Amway HOME products contain highly active, bio-based ingredients from natural resources like coconuts, citrus fruits and minerals, and this has become a key value proposition for customers.
The success of the AMWAY HOME product line has helped ABOs across the board to win new customers and increase sales among existing ones. The BIOQUEST FORMULA makes it absolutely clear to both ABOs and customers that our products are safe for our well-being as well as the environment.

Environmental sensitivity

Amway’s efforts to develop safe, sustainable products have already gained recognition from third parties, including The International Association for Soaps, Detergents and Maintenance Products (AISE) and the US Environmental Protection Agency’s (EPA) Design for the Environment (DfE)* programme. Certain products now also display these logos on the packaging and thereby ensure they’ve been measured in terms of economic, social and environmental performance.

Amway Home Selling Tools

There are a number of ways that ABOs can highlight the many attributes of Amway Home products. For example, one of the most useful tools for product demonstrations is the WOW DVD (Item No. 250228). These videos leave a lasting impression on all customers - each demonstration highlights specific benefits, be they performance, safety or environmental kindness – and each one is demonstrated separately with their individual wow effect!
The Amway Home Training Manual (Item No. 250047) will ensure that the correct information will always be at your finger tips and also that your customers will always receive the most updated and relevant detail.

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