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Introducing the new SATINIQUE

Personal Care

Experience real hair perfection with the new generation of hair care with SATINIQUE!

Launching 6 February

You may be washing your hair the way you’ve always done, but your hair has never experienced anything like New SATINIQUETM. Knowing that having healthy, great-looking hair is a great feeling and can boost self-confidence, you will: LOOK IT. LOVE IT. LIVE IT. Discover the USPs of the new line now.

Exclusive ENERJUVE complex

The science behind New SATINIQUE has a name – ENERJUVETM. It’s a positively charged complex of nourishing lipids, creatine and 18-MEA that will rebuild, revitalise and restore hair back to its natural, healthy looking state.

ENERJUVE, which is exclusive to Amway, works on all three layers of hair: the medulla (deep inside the hair) contributes to the bulk and sturdiness of each strand; the cortex, vital for moisture and pigment, determines the texture, colour and thickness of your hair; and finally, the cuticle (the outer layer) provides protection and determines shine, smoothness and manageability.

Great results after one treatment: before and after picture

The smart complex in SATINIQUE identifies the problem areas on its own and restores the health of your hair, correcting the negative charge found in damaged and weakened hair. 18-MEA is a natural component of your hair’s surface, responsible for a healthy shine, but it’s also very vulnerable. As much as 80% of 18-MEA can be lost on the surface of a hair fibre in a single colouring, and it cannot be regenerated naturally. ENERJUVE helps restore 18-MEA and gives you silky, easy-to-comb hair.

Unique blend of botanicals and nutrients

The rejuvenating botanicals and nutrients in SATINIQUE have been carefully selected to address specific hair needs.

Smooth Moisture ShampooExtra Volume ShampooColour Repair Shampoo2-in-1 Shampoo and Conditioner
Hair Concern Dullness, ​dryness and unmanageability.Flatness, fragility and lifelessness.Stress from the sun, environment, aging, and chemical services.Daily cleansing, styling and pollution.
ENERJUVE with Kukui Seed Oil / Pro-Vitamin B5Macadamia Nut Oil / Soy ProteinPomegranate Extract / Grape Seed ExtractBorage Oil / Vitamin E
Benefit Smooth and MoistureVolumeRestore and Colour Protection2-in-1

Proven laboratory results

What’s more, SATINIQUE delivers proven, stunning results. Smooth Moisture Collection leaves hair up to six times smoother. Colour Repair Collection makes hair up to nine times stronger and keeps colour for up to 45 washes. And Overnight Repair Treatment repairs up to 100% of splits ends in just one use.

Furthermore, after only one use, the Colour Repair Shampoo and Conditioner help to resurface the hair‘s cuticle, restoring its natural defence.

For many of your customers, the most compelling purchase driver will probably be the fragrance of the product. That’s why three signature fragrances – water flower, raspberry and rose – were developed especially for New SATINIQUE, enlivening the whole sensual experience.


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