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ARTISTRY: Captivating colour


Launching 6 March 2014: the new ARTISTRY SIGNATURE COLOUR Lipstick Collection.

Last year's New York Fashion Week saw designers give traditional autumn fashion a modern twist: soft pastels combined with vivid bright colours. Pantone, the global authority on colour for more than 20 years, surveyed the designers and reported: “Inspired by a mixture of blooming flowers, travels abroad and strong, confident women, designers use colour to refresh, revive and defy conventional wisdom,” creating a colourful equilibrium.

Designers were pairing pastel hues of blue, violet and green with bold signature colours such as fuchsia and crimson for an au courant look. Defying conventional wisdom, soft pink was used to offset bombshell red. Neutrals were combined with everything from warm nudes and browns to autumn 2014’s hottest make-up trend: coral-to-red lipstick.

ARTISTRY™ is launching its brand-new lip colour collection: ARTISTRY SIGNATURE COLOUR Lipsticks in two textures: classic crème and sheer, lightweight texture. A selection of seven Sheer Lipsticks with delicate hints of colour allow the natural texture of our lips to show through and can be balanced well with dramatic eye make-up. Sixteen vivid crème shades with full-colour finishes provide a classic lipstick look and feel, and offer the perfect balance with subtle eye make-up to reflect this season’s make-up trends.

Experience a new formula

It’s not just the sumptuous colours that make the ARTISTRY SIGNATURE COLOUR Lipstick Collection so enviable. The trademarked formula of the SIGNATURE COLOUR Crème Lipsticks is infused with natural oils to lock in 36% more moisture. Not only are lips beautifully soft and smooth, conditioned and hydrated, but the new formula prevents bleeding and feathering. The new SIGNATURE COLOUR Sheer Lipstick formula was designed to afford the perfect balance of colour and sheer shine. SIGNATURE COLOUR pigments were used for the entire line to ensure the perfect amount of colour and coverage.

New range of stunning shades

The new ARTISTRY SIGNATURE COLOUR lipstick shades range features all three colour classifications: beige-to-brown, coral-to-red and pink-to-berry. Go for a natural look with Beige Peach, Sweet Blush or Natural Pink, or apply Clear Balm, which contains SPF 15 to protect your lips from UVA/UVB rays and provides deep hydration. Complement autumn with pastels of Silk Lilac, Wild Rose and Tulip Pink. Put on Velvet, Daring Red and Bougainvillea as a vivid reminder of this year's trends.

The shades shown below on the left are the Crème Lipsticks and those on the right are the Sheer Lipsticks. Please note the numbers below are the shade codes, also placed on the packaging.




Beauty and technology

Like all ARTISTRY products, the packaging is as prestigious as the product is luxurious. The elegant, uplifting design of the award-winning ARTISTRY Crescendo packaging is now a hallmark of the SIGNATURE COLOUR Crème Lipsticks and Sheer Lipsticks. The distinctive gold cap with black trim announces the classic crème lipstick, while a black cover and gold body heralds the sheer lipstick.

With its new twist and click design, ARTISTRY designers have pulled out all the stops. The patented technology of the new packaging system was meticulously engineered over four years of development. More than 40 quality assurance tests were run to ensure that the 17 parts stay closed and the cap locks in place.

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