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Maintaining Youth with ARTISTRY™ Anti-Ageing


As we age, the appearance of our skin changes.

Influenced by lifestyle and factors such as stress, smoking, sun exposure, diet and menopause, the skin cells begin to turn over at a slower rate, collagen production slows and our face loses moisture and elasticity. Mature skin is delicate, with wrinkles and dark spots appearing after years of musculature movement and UV exposure, and is less able to recover from damage. Your customers can delay the ageing process, however, by understanding their own skin and meeting its needs with a targeted beauty regimen.

Start early

“For great-looking skin,” says skin care expert Michelle D’Aillard, “your customers must start early. If they are concerned about ageing, use it to your advantage. Stress how the right regimen can maintain a youthful appearance.” ARTISTRY™’s anti-ageing products offer advanced solutions to women of 30+ who want to look younger, longer. The ARTISTRY TIME DEFIANCE™ and Intensive Skincare ranges are proven to slow down the visible effects of ageing, while recognising the unique requirements of every customer. The TIME DEFIANCE system stimulates the skin and re-starts cell communication. Intensive Skincare treatments target specific signs of ageing and restore radiance to mature skin.

How to approach customers

When approaching customers, it’s important to identify individual needs and indicate the best products for different skin types. “Get to know the products,” says Amway Academy Beauty Trainer Cornelia Wiedemann. “Talk convincingly about consistency, skin feel and effects. Most importantly ask customers what their expectation or wish regarding their skin care products is.” Customers who place great importance on their appearance should be persuaded of the quality and effectiveness of ARTISTRY products.

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