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Glowing skin for the new year


It’s the perfect time for a fresh start with tailored, effective skincare

This year is going to be a year of self-care, a year about you! And it starts with your skin. Cleansing and toning helps set the right foundation for your skincare routine, helping it recover from the makeup and pollutants it’s exposed to daily.

Pure, balanced and radiant

Regular cleansing and toning removes dirt particles, dead cells, makeup residue and oiliness that can make your skin appear dull and uneven in tone. Washing your face twice daily with a cleanser such as ARTISTRY HYDRA-V™ Fresh Foaming Cleanser or ARTISTRY YOUTH XTEND™ Rich Cleansing Foam, in the morning and again before bed, brings best results, helping to balance pH levels, which can rise due to pollution, UV light or makeup products. Restoring the balance will keep your skin looking purely radiant.

We shed around 600,000 particles of skin every hour – so if your face isn’t properly washed, it can become clogged, leading to spots and breakouts. After cleansing, use an alcohol-free toner such as ARTISTRY HYDRA-V Fresh Toner or ARTISTRY YOUTH XTEND Softening Lotion Toner to help improve the skin’s ability to seal in moisture, thus preparing it to absorb skincare products more efficiently.

Keep skin looking young and vibrant

You can also benefit from regularly applying face masks: the ARTISTRY SIGNATURE SELECT™ Purifying Mask deeply cleanses your skin of impurities and helps control oil levels, supports the reduction of the visibility of pores to give the skin a smooth appearance.

In the winter months, it’s particularly important to balance the moisture levels of your skin and not let it become too dry. Try the ARTISTRY SIGNATURE SELECT Polishing Mask: it contains oil and can help dry skin, gently removing the outer layer of dead skin cells to reveal the naturally smooth, polished surface of your skin and give it a resurfaced look. You can apply this mask up to three times a week.

Top tips for cleansing and toning

It’s important to start with clean hands so you don’t rub any more dirt particles onto your face. First of all remove makeup easily, including waterproof mascara, by using ARTISTRY Eye and Lip Makeup remover. This supports the efficacy of the following cleansing steps. Then gently apply your soap-free cleanser, such as ARTISTRY HYDRA-V Fresh Foaming Cleanser, to the face, massaging it in in circles. Use warm water when cleansing, as hot water washes away good oils on your skin and can lead to flakiness. Wash it off thoroughly and then use a toner, such as ARTISTRY HYDRA-V Fresh Toner, to remove the last traces of dirt or cleanser. This increases hydration levels by 211%, while also allowing it to breathe.

Another vital element to your skincare regime is to choose a cleanser and toner that suit your specific skin type. For example, the ARTISTRY YOUTH XTEND Rich Cleansing Foam is specially designed for skincare routines to reduce the signs of ageing with the added benefit of powerful antioxidants to preserve and protect. Amway provides tailored skincare solutions for all skin types. It is important to use the correct products to get the best out of your skincare. Try the AVB app to find out which products suit your skin best.

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