ACHIEVERS SPOTLIGHT
© Shutterstock

Foundation 101: Getting it right

ARTISTRY

In the first instalment of our ARTISTRYTM foundation series, we cut through product confusion to help you form the perfect base!

Creating a flawless base, so you can contour and highlight your best features, is easy! All you need are the right products and a bit of know-how on how to use them. That’s where we come in: in a series entirely devoted to ARTISTRY foundations, we help you understand your skin and complexion needs, the range of available products and how the two are best combined to form the perfect base for your makeup. Ready? Let’s start with the basics:

Why do we need foundation?

Is it really that important? Why not just skip it and go straight for the eyeshadow and blush? Glad you asked – there are valid reasons why you shouldn’t skip your base:

  1. Instant glam – Dark circles, blotchy complexion, trouble zones, scars and pigmentation are some of the culprits behind your skin looking less-than-ideal. Foundation and concealer cover these, to create a smooth, even base instantly. Without foundation, they continue to distract, detracting from your look.

  2. More pop – Because it creates an even base over your skin, foundation also sets the canvas for impact and longevity. From eyeshadow to blush to highlighter, all makeup additions to your look will apply nicer and look better for longer, when applied onto the right base.

  3. Perfect shape – With a bit of clever contouring – highlighting and shading – you can showcase your best features. Something that can’t be done without the right foundation and concealer combination.

  4. Sun shield – Harmful UV rays are one of the causes of the appearance of ageing. ARTISTRY foundations have SPF in them, which means that while giving you a youthful look, they’re also protecting your skin.

HELP! I don’t know how to choose my foundation

We hear you – it can feel confusing. Happily, the secret to getting it right lies in answering three simple questions:

1. What’s my goal?

This isn’t a trick question. While, of course, the prime goal of foundation is to make your skin look flawless, where and how you plan to wear your foundation has a bearing on the type of coverage you need:

  1. Light – sheer, barely-there foundation for a no-makeup look, while masking some imperfections

  2. Medium – foundation that camouflages uneven skintone and slight imperfections, to deliver an even appearance

  3. Full – creamy, ultra-blendable formulas that cover acne, dark marks, redness and scars in one thin layer

© Getty Images

QUICK TIP: Build up desired coverage gradually, using a foundation brush, cosmetic sponge or your fingertips and blending continuously, instead of pasting on a layer of product!

2. What’s my lifestyle?

Limiting yourself to one type of foundation is a bit like limiting yourself to one pair of shoes. Just as you wouldn’t wear high heels to the beach, you probably wouldn’t wear full-coverage foundation, either. Your foundation has to suit your needs, mood and lifestyle. For most women this means that one product is simply not enough. You need a selection. Some things to consider:

  1. Coverage level – the range you need to be ready for wherever life takes you – from the beach to the ballroom

  2. Season – products that not only allow for seasonal skin shade differences, but also make allowances for your skin’s seasonal needs, such as additional hydration

  3. Finish – a range that complements your mood and other makeup – a dewy foundation for a glowing complexion, for example, or a matte product for times when you’d like for your eye shadow to sparkle instead

3. What’s my level and undertone?

Once you’ve determined what you need, in order to make the right foundation decision, you have to determine the depth and undertone of your natural skin tone. To help you get the most accurate fit, ARTISTRY has categorised its foundations into six levels:

Level 1 (L1) – Light
Level 2 (L2) – Light-medium
Level 3 (L3) – Medium
Level 4 (L4) – Medium-deep
Level 5 (L5) – Deep
Level 6 (L6) – Very deep

Beyond this, it has also divided them into three undertone groupings:

  1. Warm – For skin that has a golden or olive hue

  2. Neutral – For skin that has an even-toned, neutral hue, that is neither pink nor gold

  3. Cool – For skin that has a pink or rosy hue

If you’re curious how to determine your exact undertone, take a glance at our skintone article.

Want more foundation tips and tricks? Keep your eyes peeled for the coming instalments of our ARTISTRY Foundation 101 series!

Related Content

How to: Three sparkling party looks

ARTISTRY

MORE

Break the beauty rules

ARTISTRY

MORE

We are using cookies to give you the best experience on our site. Cookies are files stored in your browser and are used by most websites to help personalise your web experience.

By continuing to use our website without changing the settings, you are agreeing to our use of cookies.

I understand