ARTISTRY in evolution
“Each woman is an individual like no other, a self-made work of art”
The inspiring words of Edith Rehnborg, trailblazing entrepreneur and founder of ARTISTRY™, ring as true today as they did when the brand was established 50 years ago. However, while some things stay the same, others need to change. The world, your business – they aren’t static. They evolve. As they do, so does ARTISTRY, bringing exciting developments to help you achieve success.
Not many brands can look back on 50 years of growth, success and inspiration. Yet ARTISTRY has earned a place among the world’s top ten largest-selling premium beauty brands*, and is sold in over 50 countries and regions. And its products are used by 5 million women around the globe.
Power couple Edith and Carl F. Rehnborg believed in personalised wellbeing and beauty
This isn’t incidental. When she established ARTISTRY, Edith Rehnborg did so on a foundation of love and appreciation for all things relating to beauty and wellbeing. She and her husband Carl F. Rehnborg, founder of NUTRILITE, combined these core beliefs with nature and science to create nutrition and cosmetic products that – to this day – support, empower and celebrate personalisation and individuality.
Now, in its latest transformation, ARTISTRY builds on its solid foundation with three exciting new brand pillars:
Ingredients powered by nature form the base of all ARTISTRY products
Pure but highly effective ingredients play a key role in ARTISTRY skincare formulas. These include organic fruits, like acerola cherries, harvested from NUTRILITE™ sustainable farms, as well as pure Norwegian fjord water, Himalayan pink rock minerals, pearl protein, mushroom enzymes – all specially selected by ARTISTRY for their gentle efficacy in respective products.
Years of scientific research and development has led to excellent beauty formulas and innovations
The Research and Development teams at ARTISTRY have also impressed and pampered with great scientific formulations and product application methods. Science is at the very core of ARTISTRY. We have over 50 years of expertise in skin health, with proven high performance through extensive clinical and safety testing – and a 100% satisfaction guarantee. From patented Micro-X6 Peptide in anti-ageing line YOUTH XTEND™, to unique Vita C complex and Bi-Action Hyaluronic Acid Blend in Intensive Skincare™ Vitamin C +HA Treatment (complete with a brand-first Activating Cap), ARTISTRY scientists have harnessed and respected nature’s power and boosted it with cutting-edge technology to create excellent products.
ARTISTRY believes in each woman’s individual beauty
Edith Rehnborg always believed that “each woman is an individual like no other, a self-made work of art”. Never forgetting this, ARTISTRY analysed over 32,000 faces from around the world to develop product solutions based on each woman’s individual beauty and skin needs. Now it’s time for you to embrace your unique beauty with products that were created with personalisation in mind.
ARTISTRY has an ever-growing portfolio of sublines, which work together to address every skin type at every stage of care, as well as colour and definition cosmetics for every look. Be sure to tell customers about every one and let them try and test the products during presentations. Tell them the story of ARTISTRY, the philosophy of the brand, and how it can nurture and help them to express their personal beauty. Additionally, the brand’s unique heritage and strong affiliation with NUTRILITE present an exclusive cross-selling opportunity for ABOs – Michelle D’Aillard tells us more in Beauty Buzz.
#BuildKnowledge #ShareYourStory #CreateExcitement
Above anything, ARTISTRY is all about you. You know it, you love it, and you believe in it. You are the living, breathing proof that the products work. So don’t be shy – spread your knowledge and love of beauty and wellbeing by sharing ARTISTRY with the world. Learn the products, test them, use them and share your experiences with the ARTISTRY community (as well as everyone else) on social media. #BuildKnowledge #ShareYourStory #CreateExcitement
*Source Euromonitor International Limited; Beauty and Personal Care 2017, Premium Beauty and Personal Care and Premium Skin Care category and subcategory; global 2016 value RSP
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