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ACHIEVERS SPOTLIGHT

Setting up your social media for success

Business Life

Imran Zaman – Chief Marketing & Digital Officer for Amway Europe, Southern Africa, Australia & New Zealand – explains growing your Amway business with social commerce

One of the things we are hearing a lot about is the concept of “social commerce.” Simply stated, social commerce is leveraging social media channels to sell products and services.

It’s a concept readily seen in most popular social media channels. In some cases, “social influencers” are paid by various product brands to provide exposure for their products. In other cases, social influencers provide exposure for products they sell themselves. ABOs fall into the latter category, seeking to generate interest in Amway products through their own channels. ABOs were social influencers long before the internet even existed, but social media provides them with a platform that can exponentially expand their reach.

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Setting up your Amway online presence

“Doing social commerce the right way is important,” said Imran Zaman. “Some strategies may not be helpful to you or to the overall Amway business. Nobody wants to put time and effort into activities that will not generate positive results. But we are here to help and provide the tools and guidance you need in order to use social commerce to expand your communities of customers, prospects and team members.”

Getting started is as easy as embedding the link of your Personal Page on Amway Online into your own social networks. This will drive traffic to your own Amway online store! You can provide this link – be sure to use the right one! – in the biography section of most social media sites. But you can go even further and use the Sharebar Tool that comes with the new Amway website to push specific products, or even your entire wishlist, to your followers on your own social feed or in private messages to specific connections. Making sure it’s linked to you will ensure you receive the credit for a new purchase or registration. New customers are just a simple click away.

Being yourself on social media

To be successful in social commerce requires you to be active on social media, posting regularly about what’s going on in your life. What you’re doing to live a healthy lifestyle. The places you go to. What’s on your agenda for today. This also includes interacting with what others post, since social media is a dialogue between you and those in your circles.

“It is important to just be yourself,” explained Imran. “Sharing about your life, what your passions are, the things you like to do, will attract others who share those passions and interests. It also lets online followers know who you are. This is known as personal branding. Being authentic is so critical to the success you can have.”

Posting Amway products

“Introducing products into your posts might be as simple as posting a picture of you while on a hike, holding a can of XSTM. Periodically, you can do full posts sharing information about a new Amway product you like,” said Imran.

“When it comes to sharing about Amway products, the key is balance,” said Imran. “Nobody watches a TV channel that is only advertising. People are looking for content that interests them, and they understand that some exposure to products may come with that … but they’re not ready to subscribe to a steady stream of posts just about products and nothing else.”

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Using hashtags to strengthen your posts

Often, building your social group starts with friends and family but grows as others join the group based on shared interest in the topics you talk about. How do they find you? Some growth can occur through your existing contacts, but using hashtags will help extend your organic reach even further. If you’re interested in cooking, for instance, your posts could be hashtagged #CookingWithFlair or #HealthyRecipes. If you’re into active lifestyles, you might tag your posts with #HealthyLifestyle, #BestOfNature or #HikingDay. If makeup and glamour are more your style, you might use #CleanBeauty or #SummerMakeup as your go-to hashtags. You can add Amway branded hashtags like #ArtistrySkincare or #NutriliteDaily to increase your brand authority. Last but not least, don’t forget to tag Amway branded channels @nutrilite.europe , @artistryeurope and @xseurope on your Instagram post for a chance to be featured!

“Hashtags make you more discoverable by people who share your interests and propel your content to viewers around the world,” said Imran. “If you surf social media, click on hashtags that interest you to discover which tags you might wish to use to attract others to your sites!”

Using Amway’s social channels to support your own

Amway is always ready to help ABOs be successful with social commerce. Amway’s own social media channels, like Facebook and Instagram , provide content that you can re-post to share with your own followers. We also provide Digital Communication Standards, tips and advice, and a social media course in the Amway Academy, which provides certification. In some markets, the Academy team offers training that provides a deep-dive view into Sharebar, My Personal Page and other tools that can upgrade your experience and skills in this space.

“Social commerce will not mean the same thing to everyone, and that’s OK,” said Imran. “The idea is to be yourself, but with a broader audience than you’re able to create offline alone. The world has turned to social media for community, entertainment, information and more. It also should be a great place for the world to discover the greatest products and business opportunity, through each of you!”

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