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A thread of green runs through Amway

Business Life

Amway has maintained a sustainable conscience from the beginning of its conception – and the business is committed to staying that way.

As most of you know, the story of Amway begins with two young entrepreneurs who started a revolutionary new business in their homes, fuelled by the power of relationships. Their first product in the U.S. was Liquid Organic Cleaner, or L.O.C.™, one of the first biodegradable and environmentally conscious cleaning products – well before the emergence of the “green” movement.

Amway’s story actually originates much earlier than its founding in 1959; it began as a friendship between two teenagers, their early adventures – in life and in business – together, and the success they experienced as distributors of Nutrilite, a vitamin and mineral supplement company founded by Carl Rehnborg.

Rich DeVos and Jay Van Andel were so passionate about Nutrilite™ products that they made them part of the Amway product line by the early 1970s. Today, the Nutrilite™ brand – distinguished for its seed-to-supplement approach, its commitment to sustainable farming, and the transparency and traceability of its food supply chains – is Amway’s top-selling brand, making up about half of its global sales, and the world’s top-selling vitamin and dietary supplement brand.*

Over the past year, as consumers all over the world have sought to boost their immunity and improve their overall health and wellness in the face of the COVID-19 pandemic, Nutrilite™ sales have soared and interest in the brand has grown. We see this growing consciousness of our own well-being as a long-term market trend that reinforces Amway’s strategy to further grow its leadership in health and wellness solutions. As an ABO, you can be proud to share your personal experiences with the Nutrilite™ brand with others. And, as more satisfied customers discover how Nutrilite™ products can improve their lives, they may be interested in sharing their newfound passion with others as new ABOs!

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Amway’s leadership in health and wellness through its Nutrilite™ brand has also extended to its Artistry™ brand of beauty and skincare products, such as Artistry Signature Select Body with Nutrilite™-sourced ingredients. Along with cutting-edge skin science and powerful phytonutrients, customers can help reveal healthy beauty that is naturally theirs.

The commitment to healthier, better lives continues with products for the home. This includes pure drinking water with eSpring™ systems that reduce more than 140 potential health-effect contaminants and Amway Home products that effectively clean household surfaces, laundry and more with biodegradable, concentrated formulas and recycle-friendly packaging.

As more than a billion people around the world celebrate Earth Day on 22 April, ABOs can take great pride in the long and storied “green” history of the products they’re introducing to their customers each and every day!

*Euromonitor International Limited; Vitamins and Dietary Supplements, World GBN, Retail Value RSP, % breakdown, 2019.

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