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Social media sharing is caring …

Business Life

… but only if you promote and expand your Amway business the right way

There is a myriad of reasons why sharing content on social media is a wonderful idea. For example, it’s a great way to engage your audience, demonstrate your expertise and further highlight your personal brand, while also surfacing leads in the process. However, before you open up your world, there are some general rules that you should understand – and heed – if you are to be successful. In the latest Digital Communication Standards (DCS) instalment, we look at what you should know about sharing video, audio, live streaming, websites, mobile apps, podcasts and blogs.

What you can and can’t share

You can – and should – use your personal social media accounts to share video, audio and live streaming. Many products, including colour cosmetics and cookware, can be shown in self-created demonstration videos, without written approval from Amway. For example, you could share a how-to video for ARTISTRYTM Studio products to inspire, guide and encourage your followers.

However, there are some exceptions where you should not and cannot use video, audio and live streaming. These include content that:

  1. was created by a training organisation

  2. incorporates sponsorship information

  3. uses unauthorised claims

  4. lists available BSM and pricing

  5. involves confidential and business-sensitive materials about Amway

Furthermore, you will also need written approval from Amway for any videos, audio or saved live streams that you intend to sell, distribute or use at an offline meeting.

When you need Amway approval

Not all content is created equal. Some content requires minimal intervention, while other content may have elements that require additional checks. For example, if your video, audio or live-streaming content features product claims or includes information about prospecting, recruiting, sponsoring or income representation, it will need to be checked by Amway prior to being posted. Likewise, any content that involves third-party intellectual property – such as music, signs, logos, graphics and images – will require that third-party approval and Amway written approval. When you create content for all digital communication – not just social media – you will also require written approval from Amway prior to incorporating the following:

  1. Amway, Alticor and third-party intellectual property

  2. Before-and-after images and videos you’ve generated – this doesn’t apply for colour cosmetics

  3. Blog concepts, mobile apps, podcasts and websites

  4. Digital events that use third-party intellectual property OR non-ABO-owned or non-ABO-controlled properties

  5. Live streaming with the use of third-party intellectual property OR non-ABO owned or non-ABO-controlled properties.

  6. User-generated product demos. However, exceptions include cosmetics, cookware, cooking, demos using Amway-published instructions that are strictly followed and Amway-provided product demonstrations

If you’re ever unclear about whether to share a piece of content online, feel free to ask. Amway will gladly review your idea or content to help clear up any doubts before moving ahead. Also, always consult the Digital Communications Standards, too.

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